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Stagwell boss Mark Penn says S4 Capital is ‘less attractive’ after ‘significant offers’ were rebuffed by the rival ad company.
Small Agency Awards 2025: Winners – Ad Age
These small agencies are stronger—and more resilient—than ever There’s a lot of uncertainty in the agency world today, given factors such as tariffs, a mixed economic outlook, the advent of artificial intelligence and a pending mega-merger that will forever alter the industry landscape. But amid all this, one corner of
5 tips from the Small Agency Conference on how to navigate contracts, M&A, the economy, AI and more
Chili’s offered advice on how small agencies can work with big marketers. L-R: Jesse Johnson, VP of marketing, Chili’s Grill and Bar; Jon Marshall, co-founder of JM&D; and Matt Sorrell, co-founder of JM&D. (Pawelec Photo Inc | IG: @pawelecphoto) There’s a distinct wind at the backs of small independent agencies, but in
The Hidden Trade-Offs of Private Equity Investment for Agencies
Agencies are increasingly taking private equity (PE) investment to grow and give founders a path
R/GA acquires Addition
Creative Innovation Company R/GA, today announced its acquisition of Addition, a leading AI System Design
Could Publicis Groupe rival Accenture for WPP?
Publicis Groupe is now worth about five times WPP (£20bn over £4bn) and set to
