Prosper² invests in Ebow

Advertising M&A are pleased to announce the majority acquisition of Irish digital marketing firm Ebow for our client Prosper².

Prosper² (Prosper Squared) is a membership-based business club in the UK that provides in-house services to its more than 2,000 members from corporate travel and business concierge services to business intelligence tools and advice. It also provides members with access to its rewards and loyalty systems for their customers and employees.

Michael Wilson, managing director of Prosper², said the addition of Ebow perfectly aligns with its mission to provide exceptional value to our members.

“By integrating Ebow’s resources we can create compelling digital experiences that drive growth and success for businesses across our network.”

Thanks to all concerned and Adv M&A’s Global Partner and Managing Director Rick Palmer in particular.

Find out more >

ShoreView invests in Go Local Interactive

Advertising M&A are pleased to announce that we have secured significant investment from private equity house ShoreView Capital Partners IV, L.P, for our client Go Local. This is ShoreView’s tenth platform investment from their fourth fund, and initiates an investment strategy in Digital Marketing, driven by Go Local.

Advertising M&A represented Go Local in the transaction and many thanks to Rick Palmer in particular who did a fantastic job leading the team to a very successful conclusion.

Find out more >

Business Post Group acquires Relish Research

Adv M&A are delighted to have acted for Relish Research in their sale to Business Post Group’s RED C.

The acquisition will see Relish Research join Business Post Group’s insights department and will be a sister brand to Red C Research.

Richard Colwell, chief executive at RED C Research and head of data and insights at Business Post Group, said: “Relish Research brings a fresh focus to the group with key strengths in the recurring revenue/subscription model, and a rich client base that perfectly complements our existing RED C business in the UK.

Thanks to all concerned and Adv M&A consultant on the business Simon Milliship in particular.

Advertising M&A represented Relish Research in the sale. 

Find out more >

Dentsu Scales Creative in Germany with Acquisition of RCKT

Dentsu Group Inc. has acquired RCKT, a leading German digital-first brand, communications and creative agency.

RCKT will now join Dentsu Creative, dentsu’s sole global creative network outside of Japan, bolstering its business in Germany with a talented team of more than 80 people, expanding its local capabilities with expertise and services including Creative Content, Digital Marketing, Employer Branding, UI & UX, Customer Experience and Communication Strategy.

Advertising M&A represented RCKT in the sale.

Find out more >

Stagwell acquires Huskies

Adv M&A are delighted to have acted for In The Company of Huskies in their sale to Forsman & Bodenfors – a highly creative network of the Stagwell Group. Adv M&A have worked closely with Huskies for over five years helping build and create their winning proposition and highly successful business model, to the result that they are acknowledged as one of Ireland’s most prominent & creative agencies.

Their partnership with F&B was carefully chosen & nurtured over many months and Huskies now feel they have the platform to make a huge difference to the growth of F&B as a truly outstanding international network.

Thanks to all concerned and Adv M&A Snr. Partner Rick Palmer in particular.

Advertising M&A represented Huskies in the sale. 

Find out more >

Enero Group acquires ROI DNA

Enero Group Limited (ASX: EGG) today announces the acquisition of ROI DNA, Inc (ROI DNA), a strategic B2B sales and marketing agency. Continuing Enero’s growth strategy and focus on creating a global portfolio of complementary brands and services, ROI DNA will become part of the Hotwire Group to advance the consultancy’s network of global businesses. ROI DNA has 135 employees bringing the combined Hotwire team to more than 500 employees and 14 offices around the world.

Advertising M&A represented ROI DNA in the sale. 

The acquisition of ROI DNA will complement Hotwire’s 2021 acquisition of McDonald Butler Associates and provide access to Hotwire’s ‘Reputation to Revenue’ offering across the UK & Europe, United States and APAC.

Find out more >

CANDID acquires Positive

Digital agency Positive has joined the Candid Platform. Julian Reiter, Positive’s CEO, joins as a partner of the Candid platform and will continue to lead Positive. Founder Tim Miller will take on an ambassadorial role in supporting Positive in its growth ambitions in the UK and beyond. This latest expansion marks the next step in Candid’s ambitions to internationalise the platform.

Advertising M&A represented Candid in the sale. 

Find out more >

CANDID acquires Creature

Indie advertising agency Creature has been acquired by Dutch marketing group Candid.

Candid Group’s chief executive Rudiger Wanck said: “Our goal is to empower strong individual specialist agencies like Creature and enable them to scale and collaborate without the distraction of the layers within a traditional holding company.”.

XXS, a Dutch agency owned by Candid, will be rebranded as Creature Amsterdam.

Advertising M&A represented Candid in the sale. 

Find out more >

The MISSION Group acquires Livity

MISSION Group have acquired youth marketing Agency Livity after over 20 years as an independent.

Based in Brixton, South London but working globally for brands, Livity is the market leader in its space with over 20 years’ experience. It works with leading brands to help them understand youth culture and enable them to engage with the next generation with purpose. Its Clients include Nike, Google, Media Smart, Footlocker, YouTube, Speedo, NPSCC Childline, Dr. Martens and more.

Advertising M&A represented Livity in the sale. 

Find out more >

Connelly Partners acquires Zoo Digital

The deal will see Connelly Partners increase its headcount in Ireland to 45 people, with plans to add a further 20% to its workforce there in the year ahead.

Connelly Partners, which also has offices in Boston and Vancouver, said the deal allows the agency to “provide a global perspective while delivering the local expertise needed based on clients’ needs, to maximise efficiencies and knowledge sharing via integrated teams that work across offices.

Advertising M&A represented Zoo Digital in the sale. 

Find out more >

Candid acquires UK-based Brand Potential

With this acquisition, Candid is taking its first step to grow their marketing services platform in the United Kingdom.

Candid has announced that Brand Potential – a UK brand consultancy – is joining the Candid platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy will join the platform as partners of Candid and will continue to fulfil the role of the management and growth of Brand Potential. With this newest expansion, Candid is taking its first step in the internationalization of the platform.

Advertising M&A represented Brand Potential in the sale. 

Find out more >

Advertising M&A advised Los Angeles Programmatic agency AUDIENCEX in the acquisition of Digital Marketing Agency Big Buzz Marketing Group

“As part of our 2021 acquisition strategy, AUDIENCEX is pursuing digital companies that are defined by their creativity, focus on performance and strategic problem solving. Decades of delivering for clients have earned BBMG that reputation.”

~ Jason Wulfsohn, co-Founder and COO at AUDIENCEX

Find out more >

Advertising M&A advised leading LATAM Programmatic agency Reamp in its sale to Jellyfish

“We would like to thank Advertising M&A for their experienced counsel, their guidance and assistance throughout the entire process. It was a pleasure working with Chris and Rick on our successful transaction with Jellyfish. We are very excited about the future and grateful to Advertising M&A for helping us get there!”

~ David Reck, CEO at Reamp

Find out more >