Advertising M&A is a specialist Mergers and Acquisitions consultancy exclusively for the creative and digital sectors.
Enero strengthens brand transformation capabilities with acquisition of ROI DNA
Enero Group acquires ROI DNA
Enero Group Limited (ASX: EGG) today announces the acquisition of ROI DNA, Inc (ROI DNA), a strategic B2B sales and marketing agency. Continuing Enero’s growth strategy and focus on creating a global portfolio of complementary brands and services, ROI DNA will become part of the Hotwire Group to advance the consultancy’s network of global businesses. ROI DNA has 135 employees bringing the combined Hotwire team to more than 500 employees and 14 offices around the world.
Advertising M&A represented ROI DNA in the sale.
The acquisition of ROI DNA will complement Hotwire’s 2021 acquisition of McDonald Butler Associates and provide access to Hotwire’s ‘Reputation to Revenue’ offering across the UK & Europe, United States and APAC.
Enero CEO Brent Scrimshaw said: “Adding sophisticated performance marketing capabilities in North America and APAC enhances Enero’s global positioning and unlocks further opportunities to deepen Hotwire’s partnerships with some of the world’s leading technology companies. Combining Hotwire’s world class communication skills with ROI DNA will deliver a unique and differentiated client offering, ongoing delivery of quality earnings and revenue synergies, accelerating Enero’s growth trajectory.”
Matt Quirie, ROI DNA CEO, said: “We started ROI DNA to drive ginormous results for our clients and to create a differentiated culture that asks each person to bring their whole selves, think outside the box, do it right, and have a hell of a lot of fun doing it. We are thrilled to have the opportunity to join forces with Hotwire to advance both of these missions for seamless, rapid scale. And finally I’d really like to thank Advertising M&A for their superb management and negotiation of this deal.”
Candid acquires London-based digital agency Positive
CANDID acquires Positive
Digital agency Positive has joined the Candid Platform. Julian Reiter, Positive’s CEO, joins as a partner of the Candid platform and will continue to lead Positive. Founder Tim Miller will take on an ambassadorial role in supporting Positive in its growth ambitions in the UK and beyond. This latest expansion marks the next step in Candid’s ambitions to internationalise the platform.
Advertising M&A represented Candid in the sale.
London indie agency Creature acquired by Dutch marketing group Candid
CANDID acquires Creature
Indie advertising agency Creature has been acquired by Dutch marketing group Candid.
Candid Group’s chief executive Rudiger Wanck said: “Our goal is to empower strong individual specialist agencies like Creature and enable them to scale and collaborate without the distraction of the layers within a traditional holding company.”.
XXS, a Dutch agency owned by Candid, will be rebranded as Creature Amsterdam.
Advertising M&A represented Candid in the sale.
The MISSION Group acquires Livity
The MISSION Group acquires Livity
MISSION Group have acquired youth marketing Agency Livity after over 20 years as an independent.
Based in Brixton, South London but working globally for brands, Livity is the market leader in its space with over 20 years’ experience. It works with leading brands to help them understand youth culture and enable them to engage with the next generation with purpose. Its Clients include Nike, Google, Media Smart, Footlocker, YouTube, Speedo, NPSCC Childline, Dr. Martens and more.
Advertising M&A represented Livity in the sale.
Connelly Partners acquires Zoo Digital
Connelly Partners acquires Zoo Digital
The deal will see Connelly Partners increase its headcount in Ireland to 45 people, with plans to add a further 20% to its workforce there in the year ahead.
Connelly Partners, which also has offices in Boston and Vancouver, said the deal allows the agency to “provide a global perspective while delivering the local expertise needed based on clients’ needs, to maximise efficiencies and knowledge sharing via integrated teams that work across offices.
Advertising M&A represented Zoo Digital in the sale.
Candid acquires UK-based Brand Potential
Candid acquires UK-based Brand Potential
With this acquisition, Candid is taking its first step to grow their marketing services platform in the United Kingdom.
Candid has announced that Brand Potential – a UK brand consultancy – is joining the Candid platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy will join the platform as partners of Candid and will continue to fulfil the role of the management and growth of Brand Potential. With this newest expansion, Candid is taking its first step in the internationalization of the platform.
Advertising M&A represented Brand Potential in the sale.
AUDIENCEX Acquires Bigbuzz Marketing Group
Advertising M&A advised Los Angeles Programmatic agency AUDIENCEX in the acquisition of Digital Marketing Agency Big Buzz Marketing Group
“As part of our 2021 acquisition strategy, AUDIENCEX is pursuing digital companies that are defined by their creativity, focus on performance and strategic problem solving. Decades of delivering for clients have earned BBMG that reputation.”
~ Jason Wulfsohn, co-Founder and COO at AUDIENCEX
Jellyfish acquires Reamp
Advertising M&A advised leading LATAM Programmatic agency Reamp in its sale to Jellyfish
“We would like to thank Advertising M&A for their experienced counsel, their guidance and assistance throughout the entire process. It was a pleasure working with Chris and Rick on our successful transaction with Jellyfish. We are very excited about the future and grateful to Advertising M&A for helping us get there!”
~ David Reck, CEO at Reamp
Ireland’s Granite Digital acquires Connector
Advertising M&A advised Irish social media agency Connector in its sale to Granite Digital
“Advertising M&A played a crucial role in helping secure the best deal possible for our business, their expertise and support was vital to position us in the best light and find the right acquirers. Chris and Rick have unique market insight in the industry and are a delight to work with.”
~ Ivan Adriel, CEO at Connector
Dentsu Aegis acquires Character
Advertising M&A advised San Francisco branding and design agency Character in its sale to Dentsu Aegis Network
“As we rapidly evolve Dentsu Aegis’ business model to help clients grow their brands through experience, Character’s upstream strategic focus and compelling design creativity will ensure our brand solutions reflect the complex nature of today’s customer journeys in an omni-channel world.”
~ Nick Brien, CEO, Americas Dentsu Aegis Network
