dentsu X launches in the UK for brands built for the digital economy

 In Advertising, Digital

LONDON: Dentsu Aegis Network today unveils the creation of a new modern marketing agency for the UK, dentsu X, which combines market leading skills in media, technology, creativity and data to help brands create valuable experiences for their customers.

This new agency will house 200 experts working to fulfil the proposition ‘Experience beyond exposure’ by offering clients integrated marketing solutions that focus on the entire customer experience.

The new dentsu X combines existing media planning and buying capabilities with the complementary expertise of Dentsu Aegis Network’s digital agency 360i, mobile-first specialists Fetch, and social experts ICUC.

The combined entity will boast a client list that includes some of the world’s biggest and most exciting brands such as Jaguar Land Rover, Converse, Lidl, United Airlines, and Square.

Patrick Affleck, Chief Executive, dentsu X said: “dentsu X has been designed by and for the digital economy. By bringing together such diverse and dynamic talent we can tackle any challenge for our clients, devising more creative solutions to solve these in an effort to grow their brands and businesses faster. We’re excited to get going and to realise the potential of all of these brilliant minds working together.”

Read the full press release here: