WPP, Omnicom Group and Publicis Groupe consolidated their substantial lead over competitors in 2015
Marketing Services Financial Intelligence have just released their annual review of publicly listed global marketing groups “The Global Greats 2016″.
WPP, Omnicom Group and Publicis Groupe consolidated their substantial lead over competitors in 2015, accounting between them for almost 57% of all the revenue generated by the 30 largest marketing groups in the world.
WPP not only outperformed allcomers with its revenue last year, but also it earned the biggest post-tax profit and improved its operating profit margin to 15.5% from 15% a year earlier.
2015 Top 10 by Revenue and post-tax profit ($m):
|2 (2)||Omnicom Group||US||15,134||1,094|
|3 (3)||Publicis Group||Eur||12,444||1,168|
|4 (4)||Interpublic Group of Cos, The||US||7,614||455|
|5 (6)||Alliance Data Systems Corp||US||6,440||596|
|9 (11)||BlueFocus Communications Group||Chi||1,285||10|
|10 (9)||MDC Partners||Can||1,131||-37|
The full report is available to Fintellect subscribers.