UK digital adspend rises to £7.2bn

 In Advertising, Digital

Digital adspend in the UK increased 14% to a record £7.2bn in 2014, according to the latest figures from the Internet Advertising Bureau (IAB) UK, which attributed the rise to multiple device ownership.

The IAB’s latest Digital Adspend report calculated that the average British household now owns 7.4 internet-connected devices while 40% of households own at least one tablet.

Advertisers are increasing their digital budgets to reach people as they go online through an increasing array of devices” said Tim Elkington, chief strategy officer at the IAB UK.

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