Publicis Groupe Q4 2014 Results

 In Advertising, International

Publicis Groupe reports a 4.3% lift in revenue for the year to €7.23 billion.

Maurice Lévy, the CEO of Publicis Groupe, says 2015 will be the year the French advertising agency holding group will be “back on growth” following its $3.7 billion acquisition of US-based digital marketing company Sapient which it believes will give it strength versus rivals in the fast-growing digital advertising space.

After a torrid first nine months of the year, in which Publicis Groupe CEO and chairman Maurice Levy has previously admitted he was distracted by the failed $35 billion merger with US agency holding group Omnicom, Publicis pulled it back in the fourth quarter to report a 4.3% lift in revenue for the full year to €7.23 billion.

Organic growth was up 3.2% in the fourth quarter and 2% in the full year. Meanwhile, headline profit rose 4.7% to €829 million and EPS increased 2.8% to €3.64.

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