Japan’s Hakuhodo Buys Red Peak, SYPartners

 In Advertising, International

Japanese ad holding company Hakuhodo DY Holdings said it has acquired two U.S.-based companies as part of its efforts to diversify its revenue base beyond Japan, where it ranks as the second-largest ad company behind Dentsu Aegis.

The acquired companies—marketing services firm Red Peak Group and brand consultancy SYPartners— will make up the foundation of a new Hakuhodo operating unit to be called kyu that will house a small portfolio of  agencies.  Red Peak’s founder and chairman Michael Birkin will take on the role of kyu’s chief executive in July.

Terms of the deals weren’t disclosed.

Read the full story here