In Advertising, International Posted

M&C Saatchi expands its footprint in the Middle East with acquisition of majority stake in Dubai agency, Expression

M&C Saatchi has purchased a majority stake in the boutique agency Expression as it looks to increase its presence in the region. M&C Saatchi already operates in Abu Dhabi and Beirut. Expression will be rebranded as M&C Saatchi Dubai. Scott Feasey, the founder and former managing director of Expression, will lead the Dubai and Abu Dhabi […]
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In Advertising, International Posted

Is production agency Prodigious the key to Sadoun’s revolution at Publicis Communications?

What’s the new improved Publicis Groupe going to look like? Much like the old one, with a dash of WPP, according to a report in Ad Age. Publicis Communications is the new operating unit for the group’s creative agencies – which now includes a production agency called Prodigious – run by former Publicis Worldwide boss, […]
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In Advertising, International Posted

Dentsu Aegis Network launches global B2B shop Interprise

Dentsu Aegis Network is launching a global agency focusing on business-to-business clients called Interprise. The new shop will “address the complex and diverse challenges associated with business audience management”. Carat’s existing B2B media team at Carat Enterprise will be integrated within Interprise. The agency will be led by Stuart Giddings, the global managing director at […]
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In Advertising, Digital, International Posted

IBM Buys Digital Agency Resource/Ammirati In Bid To Boost Its Design Business

As part of an ongoing effort to put its digital practice forward alongside its major drivers of new business in mobile, cloud and analytics, IBM has made an acquisition of a 300-person ad agency to try to change that. IBM announced Thursday it is acquiring Resource/Ammirati, a marketing and creative agency, for an undisclosed amount. […]
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