In Advertising, International Posted

Publicis Groupe consolidates its media agencies into 4 global brands

A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its media arm, Publicis Media, which aims to simplify its business. Under the previous restructuring plan, Publicis broke its agencies into four subgroups including Publicis Communications, […]
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In Advertising, Digital, International Posted

AKQA acquires a majority stake in the digital agency Potato London

AKQA, the digital marketing agency owned by WPP, has acquired a majority stake in the profitable digital agency Potato London. Potato specialises in “designing and building complex, secure and scalable web applications.” Its work sits at the heart of many influential marketing campaigns, according to WPP. Potato is led by CEO Jason Cartwright (pictured with […]
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In Advertising, Digital, International Posted

Searchlight Capital Buys Majority Stake in 160Over90

Private equity firm Searchlight Capital Partners purchased a majority stake in national branding and creative services agency 160Over90.  160Over90 was founded by Shannon Price Slusher and Darryl Cilli in 2001 and in fifteen years has grown to include 150 employees across three locations: Philadelphia, Pennsylvania, Newport Beach, California and Gainesville, Florida. Last year the agency added work for Nike, UCLA, Under Armour, the […]
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In Advertising, Digital, International Posted

Deloitte Digital Acquires Creative Shop Heat

Deloitte Digital has acquired the full-service San Francisco advertising agency Heat. The acquisition is the latest in a series of investments for Deloitte Digital and results in what it refers to as “the world’s first creative digital consultancy.” “Deloitte Digital has created a new market category called creative digital consulting,” explained Deloitte Digtal CEO and principal, Deloitte Consulting LLP, Andy Main. […]
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