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Category Archive for: "International"
In Advertising, International Posted

WPP to merge Australian and New Zealand operations with STW Communications

WPP has agreed to merge its Australian and New Zealand businesses with STW Communications, the Australian marketing services company, creating an entity with annual revenues of around one billion Australian dollars (US$0.72bn, £0.48bn). WPP will increase its stake in STW from 23.6 per cent to 61.5 per cent under the plan, with the newly merged […]
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In Advertising, Digital, International Posted

Will business consulting companies become a big threat to agencies?

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue? The digital marketing landscape is constantly evolving, and businesses have to adapt to keep up with the rapid change. Consulting companies in particular have begun to build their own in-house digital […]
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In Advertising, Digital, International Posted

Advertising M&A puts together & negotiates two acquisitions for international digital agency Brandwidth

Hot off the press! Details yet to be released but for the past eighteen months Adv M&A have been advising Brandwidth Group in their growth strategy which has included a new positioning, proposition, senior hires and two different skill acquisitions. Both were proposed, found and negotiated by Adv M&A and builds Brandwidth’s skills, clients & management […]
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In Advertising, Digital, International Posted

Advertising M&A advises SET and finds a sale partner with WPP

Today, 25 June 2015, WPP announces that it has acquired a majority stake in SET Management, LLC (“SET Creative”), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media. […]
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In Advertising, International Posted

R2integrated Acquires Silicon Valley Marketing Agency CatapultWorks

When r2integrated (r2i) received financial backing from Japan-based ORIX Mezzanine & Private Equity in December 2012, the investment was intended for use in mergers and acquisitions in order to grow and scale the full-service digital and technology agency. Now Baltimore-based r2i is spending some of those funds to acquire CatapultWorks, located in Campbell, CA. Terms […]
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