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Category Archive for: "Digital"
In Advertising, Digital, International Posted

WPP Buys Majority Stake In AKQA

Of course it had to be announced at Cannes – “WPP Buys Majority Stake In AKQA”. To say that WPP has stunned the advertising world by this acquisition is a bit of journalist hyperbole. It has been reported by TechCrunch, Financial Times and Campaign and it even has become a trending article in The Guardian. Many of us expected it was just a matter of time and money. It was going to happen. But we thought it would be a least a couple of years away.
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In Advertising, Digital, International Posted

Digital Agency Of The Year: AKQA

Last year, CampaignLive pondered whether there would still be some logic for a Digital Agency of the Year category in 2011. Wouldn’t every agency be so digital that such a silo would become redundant? But there were still plenty of digital-only assignments up for grabs in 2011 and, as we considered the potential candidates for this accolade, it was obvious that some digital agencies are still doing work that other creative agencies cannot match.
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