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Category Archive for: "Digital"
In Advertising, Digital, International Posted

Advertising M&A advises SET and finds a sale partner with WPP

Today, 25 June 2015, WPP announces that it has acquired a majority stake in SET Management, LLC (“SET Creative”), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media. […]
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In Advertising, Digital Posted

UK digital adspend rises to £7.2bn

Digital adspend in the UK increased 14% to a record £7.2bn in 2014, according to the latest figures from the Internet Advertising Bureau (IAB) UK, which attributed the rise to multiple device ownership. The IAB’s latest Digital Adspend report calculated that the average British household now owns 7.4 internet-connected devices while 40% of households own […]
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In Advertising, Digital, International Posted

Big technology firms and consultants muscle in on adland’s bids and deals

It’s not just WPP, Publicis, Omnicom and Dentsu Aegis who have been busy acquiring marcoms businesses but also IBM Interactive Experience, Lake Capital, Accenture, McKinsey, Capital One, SingTel BlueFocus and Alibaba. A report by the boutique M&A advisory firm Ciesco on the 2014 M&A activity in the technology enabled media and marketing sector highlights the […]
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