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Category Archive for: "Digital"
In Advertising, Digital, International Posted

Deloitte Digital Acquires Creative Shop Heat

Deloitte Digital has acquired the full-service San Francisco advertising agency Heat. The acquisition is the latest in a series of investments for Deloitte Digital and results in what it refers to as “the world’s first creative digital consultancy.” “Deloitte Digital has created a new market category called creative digital consulting,” explained Deloitte Digtal CEO and principal, Deloitte Consulting LLP, Andy Main. […]
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In Advertising, Digital, International Posted

IBM Buys Digital Agency Resource/Ammirati In Bid To Boost Its Design Business

As part of an ongoing effort to put its digital practice forward alongside its major drivers of new business in mobile, cloud and analytics, IBM has made an acquisition of a 300-person ad agency to try to change that. IBM announced Thursday it is acquiring Resource/Ammirati, a marketing and creative agency, for an undisclosed amount. […]
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In Advertising, Digital Posted

Performance & Programmatic – The Great Disruptors

Performance and programmatic have become digital media’s great disruptors. And in doing so are creating significant problems for the stakeholders at the table – publishers, advertisers and agencies. Nearly all forms of digital today lend themselves to measurement and evaluation – therefore could be defined as ‘performance’ based. This applies equally to transactional or brand […]
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In Advertising, Digital Posted

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it’s especially important for start-ups because it helps to drive conversions. Content marketing is an extremely powerful tool that marketers are utilizing more than ever, and it should definitely be a part of every startup’s marketing mix. In the next two years, content marketing […]
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In Advertising, Digital, International Posted

Will business consulting companies become a big threat to agencies?

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue? The digital marketing landscape is constantly evolving, and businesses have to adapt to keep up with the rapid change. Consulting companies in particular have begun to build their own in-house digital […]
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In Advertising, Digital, International Posted

Advertising M&A puts together & negotiates two acquisitions for international digital agency Brandwidth

Hot off the press! Details yet to be released but for the past eighteen months Adv M&A have been advising Brandwidth Group in their growth strategy which has included a new positioning, proposition, senior hires and two different skill acquisitions. Both were proposed, found and negotiated by Adv M&A and builds Brandwidth’s skills, clients & management […]
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