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Category Archive for: "Advertising"
In Advertising, Digital, International Posted

IBM Buys Digital Agency Resource/Ammirati In Bid To Boost Its Design Business

As part of an ongoing effort to put its digital practice forward alongside its major drivers of new business in mobile, cloud and analytics, IBM has made an acquisition of a 300-person ad agency to try to change that. IBM announced Thursday it is acquiring Resource/Ammirati, a marketing and creative agency, for an undisclosed amount. […]
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In Advertising, International Posted

WPP to merge Australian and New Zealand operations with STW Communications

WPP has agreed to merge its Australian and New Zealand businesses with STW Communications, the Australian marketing services company, creating an entity with annual revenues of around one billion Australian dollars (US$0.72bn, £0.48bn). WPP will increase its stake in STW from 23.6 per cent to 61.5 per cent under the plan, with the newly merged […]
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In Advertising, Digital Posted

Performance & Programmatic – The Great Disruptors

Performance and programmatic have become digital media’s great disruptors. And in doing so are creating significant problems for the stakeholders at the table – publishers, advertisers and agencies. Nearly all forms of digital today lend themselves to measurement and evaluation – therefore could be defined as ‘performance’ based. This applies equally to transactional or brand […]
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In Advertising, Digital Posted

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it’s especially important for start-ups because it helps to drive conversions. Content marketing is an extremely powerful tool that marketers are utilizing more than ever, and it should definitely be a part of every startup’s marketing mix. In the next two years, content marketing […]
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In Advertising, Digital, International Posted

Will business consulting companies become a big threat to agencies?

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue? The digital marketing landscape is constantly evolving, and businesses have to adapt to keep up with the rapid change. Consulting companies in particular have begun to build their own in-house digital […]
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In Advertising, Digital, International Posted

Advertising M&A puts together & negotiates two acquisitions for international digital agency Brandwidth

Hot off the press! Details yet to be released but for the past eighteen months Adv M&A have been advising Brandwidth Group in their growth strategy which has included a new positioning, proposition, senior hires and two different skill acquisitions. Both were proposed, found and negotiated by Adv M&A and builds Brandwidth’s skills, clients & management […]
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In Advertising, Digital, International Posted

Advertising M&A advises SET and finds a sale partner with WPP

Today, 25 June 2015, WPP announces that it has acquired a majority stake in SET Management, LLC (“SET Creative”), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media. […]
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