Dentsu Aegis Acquires Analytics Shop Cardinal Path
Dentsu Aegis has acquired digital marketing shop Cardinal Path as it looks to build its performance marketing and analytics offering. “I want a more scaled, more digitally focused [...]
Publicis Groupe consolidates its media agencies into 4 global brands
A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its media arm, [...]
AKQA acquires a majority stake in the digital agency Potato London
AKQA, the digital marketing agency owned by WPP, has acquired a majority stake in the profitable digital agency Potato London. Potato specialises in “designing and building complex, secure and [...]
WPP’s pre-tax profits up 2.8 per cent to £1.49bn
WPP has reported pre-tax profits of £1.49 billion for 2015, up 2.8 per cent year on year. According to the holding company’s preliminary results for last year, WPP’s revenue was £12.24 billion, [...]
Searchlight Capital Buys Majority Stake in 160Over90
Private equity firm Searchlight Capital Partners purchased a majority stake in national branding and creative services agency 160Over90. 160Over90 was founded by Shannon Price Slusher and Darryl [...]
WPP’s Millward Brown buys India-based analytics company Analytics Quotient
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value but in terms of numbers of deals. 2016 looks like being more of the same and WPP’s [...]
Deloitte Digital Acquires Creative Shop Heat
Deloitte Digital has acquired the full-service San Francisco advertising agency Heat. The acquisition is the latest in a series of investments for Deloitte Digital and results in what it refers [...]
Havas Global Chief Yannick Bolloré calls 2016 a ‘year of acceleration’
Havas reported another year of strong organic growth under global chief Yannick Bolloré, who took over the Paris-based holding company two years ago. Havas said 2015 organic growth rose 5.1 [...]
M&C Saatchi expands its footprint in the Middle East with acquisition of majority stake in Dubai agency, Expression
M&C Saatchi has purchased a majority stake in the boutique agency Expression as it looks to increase its presence in the region. M&C Saatchi already operates in Abu Dhabi and Beirut. [...]
Is production agency Prodigious the key to Sadoun’s revolution at Publicis Communications?
What’s the new improved Publicis Groupe going to look like? Much like the old one, with a dash of WPP, according to a report in Ad Age. Publicis Communications is the new operating unit for the [...]
