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Category Archive for: "Advertising"
In Advertising, International Posted

Publicis Q1 numbers keep the wolf from the door but questions remain over Levy’s “transformation”

Is Publicis Groupe clinging on to its position as the third biggest marcoms company behind WPP and Omnicom – supported mainly by the extra revenue from its $3.7bn acquisition of digital consultancy Sapient – or ahead of expectations in its recovery from account losses in 2015 and ongoing root and branch reorganisation into four ‘hubs?’ […]
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In Advertising, International Posted

Publicis Groupe consolidates its media agencies into 4 global brands

A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its media arm, Publicis Media, which aims to simplify its business. Under the previous restructuring plan, Publicis broke its agencies into four subgroups including Publicis Communications, […]
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In Advertising, Digital, International Posted

AKQA acquires a majority stake in the digital agency Potato London

AKQA, the digital marketing agency owned by WPP, has acquired a majority stake in the profitable digital agency Potato London. Potato specialises in “designing and building complex, secure and scalable web applications.” Its work sits at the heart of many influential marketing campaigns, according to WPP. Potato is led by CEO Jason Cartwright (pictured with […]
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