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Author Archive for: "Rob Reid"
In Advertising, Digital Posted

Performance & Programmatic – The Great Disruptors

Performance and programmatic have become digital media’s great disruptors. And in doing so are creating significant problems for the stakeholders at the table – publishers, advertisers and agencies. Nearly all forms of digital today lend themselves to measurement and evaluation – therefore could be defined as ‘performance’ based. This applies equally to transactional or brand […]
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