WPP, Omnicom Group and Publicis Groupe consolidated their substantial lead over competitors in 2015

Marketing Services Financial Intelligence have just released their annual review of publicly listed global marketing groups “The Global Greats 2016″.

WPP, Omnicom Group and Publicis Groupe consolidated their substantial lead over competitors in 2015, accounting between them for almost 57% of all the revenue generated by the 30 largest marketing groups in the world.

WPP not only outperformed allcomers with its revenue last year, but also it earned the biggest post-tax profit and improved its operating profit margin to 15.5% from 15% a year earlier.

2015 Top 10 by Revenue and post-tax profit ($m):

Rank Revenue Profit
1 (1) WPP UK 16,852 1,858
2 (2) Omnicom Group US 15,134 1,094
3 (3) Publicis Group Eur 12,444 1,168
4 (4) Interpublic Group of Cos, The US 7,614 455
5 (6) Alliance Data Systems Corp US 6,440 596
6 (5) Dentsu Jap 6,340 691
7 (7) Havas Eur 2,525 199
8 (8) Hakuhodo Jap 1,924 237
9 (11) BlueFocus Communications Group Chi 1,285 10
10 (9) MDC Partners Can 1,131 -37

The full report is available to Fintellect subscribers.

Rick Palmer
Rick Palmer
Rick is Advertising M&A's Managing Director. A highly experienced digital entrepreneur, Rick has built a number of successful digital businesses and advised FTSE 100/Fortune 500 companies. He has had personal experience of M&A during this time, setting up and selling several businesses in social, gaming, publishing and creative design & build.