WPP, Omnicom Group and Publicis Groupe consolidated their substantial lead over competitors in 2015

 In Advertising, International

Marketing Services Financial Intelligence have just released their annual review of publicly listed global marketing groups “The Global Greats 2016″.

WPP, Omnicom Group and Publicis Groupe consolidated their substantial lead over competitors in 2015, accounting between them for almost 57% of all the revenue generated by the 30 largest marketing groups in the world.

WPP not only outperformed allcomers with its revenue last year, but also it earned the biggest post-tax profit and improved its operating profit margin to 15.5% from 15% a year earlier.

2015 Top 10 by Revenue and post-tax profit ($m):

Rank Revenue Profit
1 (1) WPP UK 16,852 1,858
2 (2) Omnicom Group US 15,134 1,094
3 (3) Publicis Group Eur 12,444 1,168
4 (4) Interpublic Group of Cos, The US 7,614 455
5 (6) Alliance Data Systems Corp US 6,440 596
6 (5) Dentsu Jap 6,340 691
7 (7) Havas Eur 2,525 199
8 (8) Hakuhodo Jap 1,924 237
9 (11) BlueFocus Communications Group Chi 1,285 10
10 (9) MDC Partners Can 1,131 -37

The full report is available to Fintellect subscribers.