Monthly Archive for: "October, 2015"
In Advertising, Digital Posted

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it’s especially important for start-ups because it helps to drive conversions. Content marketing is an extremely powerful tool that marketers are utilizing more than ever, and it should definitely be a part of every startup’s marketing mix. In the next two years, content marketing […]
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In Advertising, Digital, International Posted

Will business consulting companies become a big threat to agencies?

Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue? The digital marketing landscape is constantly evolving, and businesses have to adapt to keep up with the rapid change. Consulting companies in particular have begun to build their own in-house digital […]
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