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Monthly Archive for: "November, 2011"
In Advertising, Digital, International Posted

The Hard Marriage of Above-the-Line and Digital

As reported by CampaignLive last week, SapientNitro, the integrated agency born out of a merger between the business and technology consultancy Sapient and the global creative network Nitro, has had some bad press of late. Talk began when Chris Clarke, the founder of Nitro, left the company at the start of the year. Then in June, SapientNitro lost the last remaining chunk of its global creative Mars business: the Dove (Galaxy in the UK) chocolate account worth $30 million in the US alone. That same week, the network’s North American chief creative officer, Kathy Delaney, also quit...
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